A complex project for Peloton, leaning on the enormous success that the company had had during 2020-2021. Conceived as a dollhouse metaphor, the spot shows multiple people in different apartments in the same building, all interacting with Peloton services and equipment in their unique ways. We shot it in such a way that the different rooms could be mixed and matched to make dozens of different spots.
Role: Head of 2D / 2D Artist
Studio: Artjail